Hi, I'm Tony. I'm a design systems architect.
I build well-crafted design systems, from tokens through components, patterns, and guidelines. But that’s only half the work — I also build the partnerships and processes that keep systems adaptive and resilient.
How I Work
Nothing exists in isolation
Token architecture shapes component design, brand language becomes product DNA — design systems are a web of interconnected decisions, and I craft every layer with that complexity in mind.
Great teams deserve great tools
A designer reaching for a component, an engineer implementing a flow — their experience matters just as much as the end-user’s. Good tools reduce friction and raise quality. Great tools give you room to explore — constraints that support, rather than limit, your expression.
Built for now, designed for what’s next
A system that tries to be everything to everyone is its own kind of problem. The best system is the one that fits the team, their products, and the way they work. I keep systems focused and intentional — built to evolve, with ownership to make that happen.
Code is the source of truth
A system that only lives in Figma isn’t real. I build systems in partnership with engineering: architecture decisions are made together and consistent everywhere the system lives, establishing a shared infrastructure that’s ready for however teams build next.
Experience
I’ve been designing digital products for over 14 years, consumer apps and enterprise platforms, for screens of every shape and size from your watch to your TV. That range is the foundation of my systems work — I’ve been on the other side of a design system enough times to know what makes a great one.
The last seven years have been deeply systems-focused — owning increasingly complex systems at each stop. A cross-platform product system at Strava, a multi-brand enterprise system at Keller Williams, and a ground-up token rearchitecture at Eventbrite that enabled a complete brand transformation.
Here’s how I got here.
Eventbrite
Principal Product Designer
Nov. 2023–Nov. 2025
I led design systems architecture for Eventbrite’s Marmalade Design System through a major brand evolution, focused on building the token infrastructure and component architecture that would support theming across web, iOS, and Android.
In close partnership with my engineering counterpart, we co-owned the token pipeline from Figma to React — every architecture decision made together, in-sync across both design and code.
I also designed the core component library, drove adoption through documentation and design critiques, and led product design for the mobile app’s discovery and search experience — contributing to a +10% CVR lift for paid tickets.
Keller Williams
Design Systems Manager
May 2019–Apr. 2023
At Keller Williams, I built a design systems practice from the ground up — a system-of-systems serving both consumer-facing products and the agent platform used by over 180,000 real estate agents.
I built and led a team of five — three engineers and two designers — serving as both lead designer and design manager. Over time my role expanded to include design operations, where I helped scale the product design team from 5 to more than 20 designers in two years.
The KW Experience Design System was built on a deep token architecture supporting multiple brand identities, with over 80 distinct component sets delivered in both React and Flutter for web and mobile teams.
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Strava
Senior Product Designer
Mar. 2017–Apr. 2019
At Strava, I led the redesign of the core activity feed — and in doing so, built the groundwork for Spandex, Strava’s first design system. The feed was rebuilt around a modular, server-driven layout engine: UI components assembled into cards via server instructions, composable and extensible by design.
That architecture paid dividends immediately. New feature development became dramatically faster, enabling rapid experimentation without shipping new app builds — and the same modular approach drove subsequent redesigns of the web feed and activity detail pages.
I also established a design standards working group to close the gap between Strava’s product and brand design languages, aligning the visual language across iOS, Android, Apple Watch, and web into the shared system that became Spandex.
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→ The Strava Feed
→ Strava for Apple Watch
→ Strava Multisport Activities
Odopod/Nurun
Visual Designer
Jul. 2012–Feb. 2017
I started my career at Odopod (later Nurun), a San Francisco design agency, building digital products for clients including Google, Sony, Samsung, Eventbrite, and GoPro — responsive web apps, native mobile apps, and media platforms across a wide range of industries.
This was early days for product design as a practice — we were working in Photoshop, design tokens didn’t exist yet, and “design systems” wasn’t a job title anyone had. But the work had a systems flavor from the start: pattern libraries, component specs, and style guides delivered alongside every major project.
Through that work, and the mentorship of my design manager, I found my focus — the intersection of design and engineering, and the systems that connect them.
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→ Rally, an experimental social app for Eventbrite
→ The Google Store
→ Samsung S Health app
→ PlayStation Vue live TV platform
Let’s work together.
I’m currently open to new opportunities — staff and principal IC roles, contract engagements, or just a good conversation about design systems. Get in touch.
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